A lot of businesses in Media use Twitter by linking all their social media together so when an update is made on Facebook, it'll automatically cascade to websites, twitter, RSS feeds, etc. This is a lot easier to do than you think, if fact in only takes a few minutes to setup. Once configured, you're done. No more time wasted on updating everything, one update does it all. So those who may utilize twitter over say your website, will still get the same update you want them to see.
I especially like how House Sandwich Shop @eatathouse uses twitter to post lunch specials, hours and soups of the day. Yes, House, I do read your updates. Quite a few other restaurants utilize this too. Sligo and Front Street Fountain Shop are others that come to mind. You can follow these yourself, or stop back to this site as they scroll in real time on the right side of this page.
Here are 5 new twitter feeds I came across and added this week.
With all this information coming in from so many different directions (FB, Twitter, websites) it can be hard to aggregate it all. Well, you're in luck. One app that I found useful for Ipads and iphones too, is Flipboard. It not only makes consolidating everything easier, but it presents the information in a well laid out format. Sort of like reading a daily paper on, well, say, Media. Check it out.