Friday, September 28, 2012

$20,000 5 minute video "Today in America" to film next week

$20,000 for 5 minutes of video.
Back in July Media residents questioned the need for a 5 minute video at the cost of $20,000.  I too found that rate astronomical and followed up by looking into the proposed deal Media had with a company in Florida.  This company is producing the video clips to be associated with Terry Bradshaw's "Today in America."  For those wondering if Terry will be visiting Media, he will not be.

Turns out the company was investigated and fined by the Florida Attorney General for misleading businesses and towns into thinking the video would be seen on major networks. It's controversial enough to even be called a telemarketing sales scam.   Apparently, we here in Media may not even see the show "Today in America" but others will in viewing  markets such as California and Texas.  That is if they are up at 7:30am on a Sunday morning, as that's the typical time slot for this show.   Not exactly the target markets for tourism to Media.  

Media not only chose to proceed with the company, but failed to put this work out to bid to capable, local businesses.  As a leader in fair business practices  by being America's First Fair Trade Town, the irony is here is a little much.  So much in fact that I wrote Mayor Bob McMahon an email requesting answers to why this work wasn't considered for local companies and why it was a good idea to get involved with this controversial outfit.  He never formally replied but went on to say he has a lot of experience in this area.

Either way, next week this production team will be in town to film this video.  Looks like they'll be at Media Elementary School on Tuesday. Hopefully I'll have a few minutes to get down there an meet the crew.....I have a few questions.


10 comments:

  1. I think the $4000 downtown Media sign thats attached to the parking garage was a waste of money. What do you think Tedman?

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  2. Should have done it on YouTube. Free, and you would have reached a much better and more relevant audience. Oh well, when you are in government, what's 20,000 bucks.

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  3. I agree about the down town sign, and the video...that $$ should have been spent improving what we already have....replacing sidewalks, building restoration, planting trees, improving parks and so on...

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    1. The sign was wasteful because Terry Bradshaw wasn't connected to it.

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  4. Anon Sep 28 8:28pm: While I don't agree with the expense of having this video produced by a firm outside Media/surrounding area, what on Earth makes you think that "doing it on YouTube" would be "free"? Where would you find a professional production company to produce a promotional piece, which includes shooting, editing for sound and video, and producing a master copy, for FREE? Believe it or not video production is an actual occupation whose participants, like all hard working people, would like to be paid for their services.

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  5. Okay Tedman, this is a good find. Keep up the GOOD work not the inflammatory stuff.

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  6. Once again Tedman you miss the mark. What can I say? half facts and inuendos dont do anyone anygood - maybe you should write for the grocery store checkout line tabloids. You'd fit right in!

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    1. The 'nice try Tedman' crowd is hilarious - they hurl nothing statements without backup. Seeing that this site has provided us with A TON of information that our allegedly 'transparent' government either didn't research or try to keep from us, I'd like to know what kind of information Tedman is missing. Did they offer McMahon an autographed picture? Is Davidson paid to track their website's viewers? Enlighten us, please!

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  7. Hi Anon523 The Welcome to Downtown Media Sign was $2500 and the MBA paid for half.The MBA sells add space that generates revenue from the sign as well as promotes upcoming events in the retail district.
    Funny how Baltimore Pike had no signage to alert motorists to the retail district until the bi-partisan group took over and offered to help the retail district instead of trying to hurt it by micro-managing the MBA.

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